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Based on your app's data:
Recommended price per install: $2.15
This gives you a 23% profit margin based on your current conversion rate of 18.7%.
The calculation uses your app's performance metrics:
$2.15 = (Average revenue per US user × Conversion rate) × Profit margin factor
= ($4.32 × 18.7%) × 0.77
This ensures your Google Ads spending in the US remains profitable.
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